The beginning of a new year is a great time to reflect on where you've been, where you are — and where you're going. I've spent the past couple of days organizing my thoughts, setting some goals and writing a Vision and Marketing Statement (VMS) for my business. I've never done this before, so hopefully it's on target and not too clunky:
Vision and Marketing Statement for Tony Blei Photography
Tony Blei is a creative person who loves photographing people — and he does it with style. Whether with studio or available light, Tony uses his photographic experience to capture the life’s unguarded moments for national, regional and local clients in the editorial, commercial and corporate arenas. Operating on location and in the studio, his relaxed attitude and sense of humor allows Tony’s subjects to relax and reveal their inner self. His photographs are typically of real people in real-life situations that are created in camera, not the computer. Tony is known for his fun personality as well as his ability to deliver ahead of schedule. Tony’s work has been seen around the world via the Associated Press, AFP and other picture agencies. His work has been published in Time, US News, American Indian magazine and World Report and has shot advertising that has appeared in Money, Inc., Fast Company and Business Week. For Tony, his work is serious, creative fun. Creativity happens. Daily.
A one sentence tagline:
I create images that are a visual investment that offers a significant return for my clients.
Whaddaya think?
12 hours ago
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